Everything You’ll Need to Create Your Unique StoryBrand
How to use the seven elements of storytelling to clarify your message and grow your business
Alfred Hitchcock defined a good story as “Life with the dull parts taken out” Good branding is the same.
Do you like a good story with a happy ending? What are your business goals? Are you interested in growing? Do you want loyal clients who won’t dream about leaving for your competition? I know these are ridiculous questions, but being bombarded with so many poorly-crafted messages and websites, we have to wonder what some business owners are thinking.
Many marketing messages are not speaking to the customer’s problem. They are speaking about how wonderful their company is. It might very well be the truth. Maybe you really are the best company providing that particular service you offer, but singing your own praises is the wrong path to follow if growing your business is the goal.
Today's popular mantra is not so much about the destination as it is about the journey —more specifically, it’s about the hero’s journey. And that hero is always your customer. That’s your story in a nutshell, according to New York Times bestselling author Donald Miller, in his book, Building a StoryBrand.
Miller’s StoryBrand framework provides seven universal story points. The SB7 Framework, as it’s referred to in his book, is proven to clarify your message and connect you with customers in a way that will put you far above your competition. The SB7 Framework will transform how you talk about your business while leveraging the unique value you bring to your clients.
I provide an overview of all seven story points in a previous article: How to Make Your Customer the Hero of Your Brand’s Story. These elements can be found in nearly every story: Hero, Problem, Guide, Plan, Call to Action, which leads to Failure or Success.